Link: http://www.kwiksurveys.com/online-survey.php?surveyID=HHEMFI_47e19d01
Below is my 'Accessing music' questionnaire
ANALYSING ‘ACCESSING MUSIC’
1. How do you listen to music?
From the results above you can see that the highest majority of people listen to music from an IPod, also Youtube, the internet being the second favourite. By this you can see that the internet is taking over as youtube is one of the largest websites running, and to get songs onto your IPod you need internet access, this means less people are listening to music the original way, newer technology and the internet is overtaking CD’s and radios. From an IPod you can watch music videos, to access this there is a website- ITunes that allows you to buy music videos to put on to your IPod, this also come under the song so you do not have to buy the song and the music video separately.
2. How do you purchase music?
From the results you can see that ITunes is the most popular answer with 39% of the vote. This question relates to question one, however from the results in question one 19% of people listen to music from CD’s, the results above say tell us that 22% of people buy CD’s, this result maybe because people now days buy CD’s to put songs onto their IPod through ITunes, therefore CD’s are not just to be put into CD players, modern technology is clever enough to play old music accession that is powerful enough to connect to newer technology.
3. Would you rather listen to music by watching a music channel (such as The Hits), so that you can watch music videos, or just put on the radio or play a CD?
From the results I collected you can see that most people just listen to a radio or CD rather that listen to music through a music channel. Personally I thought the results would be the other way around because of all the networks people are with such as Virgin and Freeview have music channels included, however playing a CD or listening to the radio is a much easier access, although there is not much percentage between them.
4. Do you consider a music video to be vital to a song?
These results were split 50, 50. It seems to be the narrative music videos that are more vital as they have to match up with the song lyrics, abstract music videos can get away with not being important towards the song itself.
5. Is music in your everyday life?
The majority of people that took the questionnaire have music in their everyday lives. It is hard for people not to hear music every day, this is because there are radios in cars and music on television, what the mass of the population does and listens to every day. There was a wide age range that took this questionnaire, this is large effect upon the results.
6. Do you think newer technology such as IPod docs have taken over CD players and radios?
Severn to Five people think that newer technologies have taken over the original technology, radios and CD players. More and more newer; meaning more advanced, quicker and higher quality technology is being realised, now days people want good music access, however newer technology is expensive.
7. Do you go and see artist live?
The widely held answer was that most people do go and see their favourite artists live. This is really beneficial to the record label and to the company who is supporting the artist, such as Live Nation. However seeing artists live is fairly expensive; therefore this holds back particular people going to see their favourite artists perform.
Below is my ‘What the target audience (16+) expect in an indie/rock music video’ questionnaire
ANALYSING ‘What the target audience (16+) expect in an indie/rock music video’
1. Do you prefer a narrative or abstract music video?
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You can see from the results that I collected above that the majority of people in my target audience prefer music videos to be abstract. Therefore most people do not really like a music video that has storyline to them.
2. Do you find that a performing video (the band/artist just playing) too simple?
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Twelve to three people think that a performance video is too simple, the reason properly being that there is only one thing going on and maybe people want a little more action within the video itself. Some performance videos are normally live, which could have made a change towards the results.
3. Do you prefer the artist acting in the video?
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The results in this question appear to be very strong as only one person out of fifteen prefers the artist acting in the music videos. I asked one of the other fourteen- Why don’t you like the artist acting? Their response was: The artist should just keep with singing as it is their song being played in the music video, I would prefer if they would just lip sync to their song.
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These results are fairly close. However the widely held answer is that most people in my target audience look at fashion within the music video. If a teenage girl or boy looked up towards an artist that they admired, they might want to steel their style or look upon their style for them to wear or get ideas from.
5. Do you prefer a music video with different locations included or just set to one location?
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From the results that I gathered from this question, 87% prefer music videos to have different locations included rather just than one main location. Again I asked someone who agreed with different locations why they chose this particular answer and they replied: Having different locations makes it more interesting and appealing, it keeps my eyes busy when watching a music video rather than just studying on one scene, which I find uninteresting.
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