Sunday, 16 January 2011

What is an advertisement?

Advertising can provide and to communicate an idea to a large number of people in an attempt to convince them to take a certain action. Advertising is a form of communication is produced to persuade an audience to purchase or take some action upon products, ideas, or services. It includes the name of a product and how that product could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media.

Advertising music uses a lot of media, including TV, magazine, radio and newspaper advertisements. TV is the main successful type of media towards advertising because it’s more viewable than just a radio and includes images, part of the song so you can actually hear it and be able to view part of a music video from the artist.     

Magazine advertisements are also effective due to that they contain a lot of information towards the audience. Magazines promote a product very successfully because it shows not just information about it but visual impact.



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